<?xml version="1.0" encoding="UTF-8"?>
<!--
  analytically.info sitemap.

  lastmod is the date the page's CONTENT last changed (git log on the file), not the date this
  file was written. A sitemap that claims everything changed today is ignored, so keep these
  honest: update the entry when you change the page, and leave the rest alone.

  Five pages, deliberately. /doc.html is excluded because it is a client-side shell that renders
  /docs/*.md from a ?doc= query parameter, so a crawler sees an empty page, and there would be
  one URL per document competing with the Trust page that should rank instead. It is disallowed
  in robots.txt and carries a noindex of its own.

  NOT listed here: app.analytically.info/pricing. A sitemap may only contain URLs on the host
  that serves it, so the app's public pages cannot be declared from this file. Either verify the
  app host separately in Search Console, or better, give the marketing site its own pricing page
  and point the app's copy at it.

  (No double hyphen anywhere in these comments: it is illegal inside an XML comment and takes
  the whole sitemap down with a parse error, which is how this note came to be here.)
-->
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

  <url>
    <loc>https://analytically.info/</loc>
    <lastmod>2026-10-12</lastmod>
    <changefreq>monthly</changefreq>
    <priority>1.0</priority>
  </url>

  <!-- The longest piece of real writing on the site, and the best shot at ranking for what a
       practice owner actually searches. noindex was lifted 2026-11-02. -->
  <url>
    <loc>https://analytically.info/blind-spot.html</loc>
    <lastmod>2026-10-27</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>

  <!-- A different audience from the rest of the site: advisers and accountants, not owners. -->
  <url>
    <loc>https://analytically.info/partners.html</loc>
    <lastmod>2026-10-19</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.6</priority>
  </url>

  <url>
    <loc>https://analytically.info/documents.html</loc>
    <lastmod>2026-06-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.4</priority>
  </url>

  <url>
    <loc>https://analytically.info/enquiry.html</loc>
    <lastmod>2026-06-30</lastmod>
    <changefreq>yearly</changefreq>
    <priority>0.4</priority>
  </url>

</urlset>
