The analytics layer for Dentally practices
Your practice turns over seven figures. Dentally books the appointments, records the treatment and raises the invoices — and stops there. Analytically reads the same data and tells you how the business is actually doing, and who to pick up the phone to.
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Figures from a live practice, anonymised.
The gap
It does what you would expect a practice management system to do, and it does it well. But none of it answers the questions an owner actually has to answer — is the money where it should be, are we keeping our patients, is the diary earning, and who needs chasing this week.
That is the missing half, and it is the half your accountant, your bank and one day your buyer will ask about.
What it shows
Every figure is traffic-lit against a target you set — for the whole practice, for a group such as associates or hygienists, or for one person. Miss a target and it turns amber before it turns red.
Is the money where it should be?
Private, plan and NHS income side by side. Revenue per clinical hour. Debt, discounts and deposits. Costs and EBITDA pulled straight from Xero, so profit is a number rather than a guess.
A principal billing £399/hour beside a hygienist at £77 and an implantologist over £1,000 — the same chair, very different economics.
Are we keeping them?
Active patients, retention, and the net number you gained or lost. Where new patients came from. Recalls due, sent and overdue — and how long the overdue ones have been waiting.
At 80% retention, one patient in five never comes back. On a list of 7,000 that is 1,400 people a year leaving quietly.
Is the diary earning?
Diary fill against available hours, and chair utilisation against the time patients were actually in the room. Cancellations, short-notice cancellations, DNAs, rebooking rates, and how many days until the next free appointment.
Booked 15 minutes, in the chair 10: 100% diary fill but 66% chair fill. Shorten the slot and the same day earns more.
What work are we doing?
Treatment mix per clinician, average plan value, first-plan value, exam-to-treatment ratio and open courses of treatment. NHS practices get UDA delivery against contract.
A first-visit plan averaging £600 is worth a conversation — patients quoted big numbers on day one often do not come back at all.
Acting on it
This is the part most dashboards skip. Every operational figure opens into the actual list — the patients behind it, with their phone numbers — so your front desk has a morning's work rather than a statistic.
At the end of the day the reports tell you what is on your system. They do not tell you what reality is, if you are not careful.— Andy Higginson, founder
Which is why it also flags the data itself: patients assigned to a dentist who left, courses left open for two years, patients with no way to contact them at all. Fix those and every other number on the page becomes more honest.
For the owner
Set each fee-earner's share once. Analytically splits every pound of income between what the clinician earns and what the practice retains — per person, per site, per month — so contribution stops being a spreadsheet you rebuild every quarter.
Owners who pay themselves as associates see both halves: their own earnings, and the residual the partnership shares.
Pricing
You choose who sees what. Most practices put the owner and the practice manager on full access, then add the clinicians who want their own numbers.
Every report, every practitioner, all settings and targets. What an owner or practice manager needs.
Their own numbers only — revenue, treatment mix, plan values, retention. Useful at appraisal time, and it takes the guesswork out of the conversation.
The day book: cancellations to rebook, recalls to chase, DNAs, open plans. The working lists, not the financials.
All prices include VAT · 30 days free, no card required · You are never charged for a login you have not switched on
Trust
No notes, medical histories, correspondence, documents or images. No NHS numbers, ethnicity or addresses. We hold names, contact details and the operational figures — and nothing we do not need.
Once a patient is inactive, their identifying data is removed from the platform automatically. They remain in your history as a number, not as a person.
Microsoft Azure UK South. Row-level security means one practice's data is unreachable from another's, enforced by the database rather than by the application.
Security overview, data processing agreement, sub-processor register and cookie policy — written down and available to read before you sign anything.
Connect in a few minutes and see your own practice's numbers — not a demo, not sample data. Thirty days free, no card, and nothing to uninstall if you walk away.
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